About Melissa Golden and Jennifer Colpitts Ayers

About Melissa Golden

Melissa Golden is a senior vice president in Ketchum’s Atlanta office and a founding member of Ketchum’s Purpose practice. With more than 20 years of experience in corporate, agency and non-profit environments, Melissa works with clients to identify powerful purpose platforms and forge non-profit partnerships to drive brand and corporate reputation. Her unique experience allows her to bridge philanthropy, agency and corporate perspectives to develop programs that impact the bottom line of business and society.

About Jennifer Colpitts Ayers

Jennifer Colpitts Ayers is a vice president, group manager and client director in Ketchum’s Washington, D.C. Public & Corporate Affairs practice and the Ketchum Purpose leadership team. She specializes in the interplay of business, consumers, policy and corporate reputation. As an award winning corporate affairs integration specialist, she has developed and executed many global, national, local and multi-market programs designed to reach, thoughtfully engage and persuade consumers, media and Washington, D.C. influencers alike.

Author Archive | Melissa Golden and Jennifer Colpitts Ayers

From Responsibility to Advocacy: Finding the Right CSR Balance for Your Company

In the past eighteen months we’ve seen more and more companies taking stands on social issues: be it proactively making statements on hot-button issues around gender, gun control and equality; responding to consumer pressure to take products off the shelves; or using its advertising might to advocate for social change. Companies are quickly being forced to come to terms with the fact that today’s employees and consumers are demanding that their favorite brands stand for something more than their bottom line.

But not every company is ready to take a stance. There is a spectrum of where companies operate in this increasingly complex landscape of corporate social responsibility.

We see the spectrum as follows…

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International Women’s Day 2017: How to Communicate when Purpose and Politics Collide

Jennifer on the floor of the NYSE

International Women’s Day is a time when we collectively celebrate the social, economic, cultural and political achievement of women around the world. It also can be a moment in time for companies to highlight women and their achievements and roles in industry.

This year, March 8 will not only be celebrated by the United Nations – with a focus on “Women in the Changing World of Work” – but it will be also be leveraged as a global “Day Without a Woman,” which calls for a one day strike of women worldwide, giving the normal day of celebration a significantly more political tone.

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