Think about the last time you came up with an exciting, insightful, creative idea. Picture how deeply committed you were to this concept, and how exhilarated you felt as you began to share it with others. Pretty nice, right? Now remember how it felt when the idea got shot down by someone who didn’t share your passion – and, worse, who had the power to kill it completely.
What went wrong? Whomever we are trying to share a creative idea with, we all struggle with this question. How can we as individuals be so connected to a concept while others – clients, colleagues, spouses, or friends – can’t even begin to wrap their heads around it?