About Rebecca Loveridge

Becca is VP, Account Director of Digital & Content Strategy at Ketchum Digital. She has deep experience in developing branded content for all platforms. She develops successful content strategies that build and activate audiences online. Becca is also an influencer herself. Eight years ago, she co-founded “Bitches Who Brunch,” a popular lifestyle and food website that now is in New York, Washington, D.C., and Chicago. Running the small business in her spare time allows her to experience influencer marketing from both sides of the aisle, and experiment to learn what’s best for her clients.

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Swipe Right: Lessons on Marketing to Youth

What is it about youth that generates such obsession over it?

In marketing and communications, this answer is simple: buying power.

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