About Sade Ayodele

Sade Ayodele is a Managing Account Supervisor at Ketchum Sports and Entertainment Public Relations Firm in New York City where she works with Fortune 500 clients and leading consumer brands to help them better utilize lifestyle, sports and entertainment platforms to engage consumers and drive business growth. Her expertise is in Public Relations and Digital Strategy across sports sponsorships including the NFL, NBA, NASCAR, eSports, and NCAA.

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Are You Game: An Esports Activate Conference Recap

Last week I had the opportunity to speak on the Women in Esports panel at the Esports Activate Conference. This conference allows esports brands, and video game organizations, companies and executives, to showcase and preview their digital, experiential, media, content, and sponsorships opportunities. The day-long event featured speakers and panelists from media companies like Vice to esports companies such as ESL (formerly known as the Electronic Sports League), a major esports broadcaster on Twitch.

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