About Stephen Waddington

Stephen is a Partner and Chief Engagement Officer, Ketchum and Visiting Professor in Practice, Newcastle University. Chairman of Future Proof policy unit and Past President, CIPR. Author of Brand Anarchy and #BrandVandals; and editor and contributor to Share This and Share This Too. Connect with him on Twitter: @wadds

Author Archive | Stephen Waddington

7 Tips to Building a Better Social Media Content Calendar

A planned content calendar sets out a program of activity for a public relations campaign or social media community. It is typically laid out as a grid with events plotted against time, like a Gantt chart. In this post I’m going to explore how to build a content calendar for a social media campaign. Here’s a sample calendar that you can cut and paste from Google Documents.

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Workplace by Facebook: The Internal Communications Game Changer

Technology has the potential to deliver huge communication and productivity benefits within an organisation but it won’t change how we work. That takes people.

The intersection of internal communication and social media within an organisation is a good place to study human behaviour. The return on investment of borderless communication, collaboration and improved productivity are well established, but organizations often struggle with the employee adoption needed to capitalize on this investment.

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How Facebook at Work is Changing the Workplace

Facebook at WOrk

We recently rolled out Facebook at Work at Ketchum. The technology is easy; we’re familiar with it already as it mirrors Facebook. Driving adoption, on the other hand, is the far more exciting and challenging piece.

I’m not going to tell you Facebook at Work is a silver bullet for internal communication, but it is proving to be an incredibly effective collaboration tool (click to tweet).

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10 Insights from Mary Meeker’s Internet Trends Report

For media, marketing and public relations professionals, there’s a lot to learn from Mary Meeker’s third annual Internet Trends Report for 2016.

Brands as experiences, voice recognition and the overvaluation of print advertising are all highlights from the report. I’ve worked my way through all 200+ pages last weekend—here’s what I spotted (click to tweet)…

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Facebook Live for Brands and Organizations

Facebook Live is the hottest new thing since the last hot thing, but how can brands use it to engage with their audiences?

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Top 100: The Digital, Social & Media Stories That Shaped 2015

Top 100: The Digital, Social & Media Stories That Shaped 2015

The Ketchum Engagement Network is a community of digital and social practitioners across the world tasked with understanding what’s happening on the internet, and looking for ways to better understand consumer behaviour and help our clients engage with their publics.

Here are the 100 most important digital, traditional media and social stories that we spotted during 2015 (click to tweet). There are platform updates, new tools, innovation in media, and new reports and regulations.

This article was originally written for the Ketchum Digital & Social Almanac 2016. Please follow along with the complete 60-page book for further analysis of the trends that we’ve identified for the year head.

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Ketchum Digital Almanac: Seven Digital & Social Trends for 2016

It is with great pleasure that I announce the release of Ketchum’s inaugural Digital & Social Almanac.

The 60-page Almanac has been a community project in the truest sense of the term. Ketchum experts from Beijing to Toronto and Chicago to Vienna collaborated to identify the top 100 digital and social new stories from last year and produced 17 opinion pieces on the state of digital and social media, marketing and public relations for the year ahead (click to tweet).

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Notes from a eurobest PR Judge: Public Relations Has a Newfound Swagger

I’ve spent the week in Belgium reviewing public relations work as part of the eurobest Festival, a three-day festival and awards show for Europe’s creative industry, run by Cannes Lions.

It has been fantastic to review so much work from across the industry, first during the pre-judging at home, and then with the jury during two solid days of deliberation (click to tweet). You can find the public relations winners and shortlist on the eurobest website.

Here are my top 10 takeaways from the experience…

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Eight Areas of Social & Digital Planning for 2016

As organizations around the world lay the groundwork for their 2016 plans, here are eight areas of focus in the social and digital space that I believe will be critical for the year ahead (click to tweet).

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