The Ketchum Engagement Network is a community of digital and social practitioners across the world tasked with understanding what’s happening on the internet, and looking for ways to better understand consumer behaviour and help our clients engage with their publics.
Here are the 100 most important digital, traditional media and social stories that we spotted during 2015 (click to tweet). There are platform updates, new tools, innovation in media, and new reports and regulations.
This article was originally written for the Ketchum Digital & Social Almanac 2016. Please follow along with the complete 60-page book for further analysis of the trends that we’ve identified for the year head.