About Stephen Waddington

Stephen is a Partner and Chief Engagement Officer, Ketchum and Visiting Professor in Practice, Newcastle University. Chairman of Future Proof policy unit and Past President, CIPR. Author of Brand Anarchy and #BrandVandals; and editor and contributor to Share This and Share This Too. Connect with him on Twitter: @wadds

Author Archive | Stephen Waddington

Notes from a eurobest PR Judge: Public Relations Has a Newfound Swagger

I’ve spent the week in Belgium reviewing public relations work as part of the eurobest Festival, a three-day festival and awards show for Europe’s creative industry, run by Cannes Lions.

It has been fantastic to review so much work from across the industry, first during the pre-judging at home, and then with the jury during two solid days of deliberation (click to tweet). You can find the public relations winners and shortlist on the eurobest website.

Here are my top 10 takeaways from the experience…

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Eight Areas of Social & Digital Planning for 2016

As organizations around the world lay the groundwork for their 2016 plans, here are eight areas of focus in the social and digital space that I believe will be critical for the year ahead (click to tweet).

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10 Tips: The Social Media Landscape in China

The culture, language and networks of China are vastly different than those in Europe and the U.S. And if brands want to thrive in the region, they’ll need to seamlessly integrate new forms of media as part of the customer journey.

What if a single social media platform integrated commerce, location, messaging, and social networking? I won’t bother marking your 2020 calendars because the service already exists and is being rapidly adopted by Chinese consumers.

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21 Things that Happened on the Social Web in the Last 90 Days

As media fragments, brands are finding new ways to engage with the public via paid, earned, shared and owned channels. All forms of media are innovating and attempting to figure out how to balance the tension between generating income and providing a valuable proposition to both audiences and brands. As a result, there has never been a more exciting time to work in our business.

In my new role as chief engagement office at Ketchum, I lead an internal community of digital practitioners called the Engagement Network. The network is comprised of strategists and trend-spotters who curate and share content to help us better serve our clients.

Here are 21 platform updates and news items spotted by our community over the last 90 days, each of which can have a unique impact on brands and how they communicate within the marketplace (click to tweet).

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SXSW Wrap-up Report: 10 trends for brands

SXSW, the annual music, film and interactive conference took place in Austin, Texas last week. Ketchum had a team on the ground and here are ten things that we spotted. There are lessons on content, organizational change and workflow.

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New Year, new job.

In 2015 social and digital are no longer specialist areas of public relations. They’re simply good day-to-day public relations practice.

Yet the question on the table remains, how do we best engage with all our clients’ audiences today? It’s a question I’m excited to answer, and to do so, I am making a move… but luckily I’m not going very far.

I’m delighted to step into the newly-created role of Chief Engagement Officer at Ketchum. Our first ever. While the term has been used to describe internal communications, at Ketchum, we’re using it to describe the engagement needed to be effective online.

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10 “Nudges” to Radically Change Your Organization

Wholesale organizational change is hard and occasionally painful work. Those tasked with leading the charge are keen to innovate and exploit life-hacks wherever possible. Nudge Theory is a technique developed in behavioral science and psychology that asserts small indirect suggestions can have a huge change and positive effect on outcomes.

Nudge Theory came to prominence in the late noughties as a management tactic with the publication of a book, Nudge: Improving decisions about health, wealth, and happiness by Richard Thaler and Cass R. Sunstein.

In the spirit of sharing during this festive time of year, here are 10 nudges along with the impact that they may have on your organization.

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Ketchum Leaders Take the Stage at the World PR Forum

Public relations leaders from around the world gathered in Madrid recently for the World PR Forum.

The conference of more than 800 practitioners was hosted by the Global Alliance in conjunction with Dircom, the Spanish professional public relations association.

Several Ketchum leaders spoke about the future of the profession, covering a wide range of topics in support of the event.

Here are some key takeaways from a few of our speakers …

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