User behaviour, customer service and social insight, are all reasons that Twitter is trialling longer tweets.
Twitter has a problem. It hasn’t seen significant user growth since 2014.
User data for Q2 2017 was flat over the previous quarter at 328 million. The platform needs to increase users in order to increase revenue from advertising.
Twitter has tried a number of different innovations in the past 12 months to drive growth including improved safety; algorithm changes; and removing usernames from the 140 character limit.
The latest change, announced in a tweet by CEO Jack Dorsey last night, sees it trialing tweets of 280 characters.