About Yoo Mee Pontonnier

Yoo Mee Pontonnier is the marketing manager for KGRA and supports the global team from London. Prior to joining Ketchum, she worked at Estee Lauder Companies and Christie’s Wine Department.

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A Primer on How to Be #DataSmart

As a marketing manager responsible for team visibility and strategy within Ketchum Global Research and Analytics (KGRA), I am surrounded by exceptional researchers on a daily basis. But, when I first joined the group as a fully self-aware (and slightly intimidated) right-brainer, I often thought to myself: “I understand how valuable data is to our clients’ success, but how can I begin to take my base of knowledge to the next level?” Turns out, the International Association for the Measurement and Evaluation of Communication’s (AMEC) 2017 Measurement Month, a month of learning dedicated to the latest thinking in measurement and analytics, was the perfect place to start.

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