Digital Tweets from Ketchum Peeps

From a 1995 “So, what is this Internet” video from MTV to the latest mobile technology, we have a fun mix of tweets from Ketchum employees this week. By the way, if you’re seeing this post for the first time, check out last week’s edition to learn more about “Digital Tweets from Ketchum Peeps” is all about.

by @rafimendelsohn — One in five people now begins his or her job searches online via social networks http://ow.ly/5S4sG 
by @jonathankopp — Here’s a worthwhile read about the battle over online search. “Can Microsoft Make You ‘Bing’?” via @nytimeshttp://ht.ly/5RxRN. 
by @ryanshell — A classic must watch! “So, what is this ‘Internet’? MTV News offered a primer — in 1995″ http://tinyurl.com/3ch6xon   
by @adamkornblum — New Facebook Analytics Tool Digs Deeper Than Insights http://t.co/ofZhlzY” via @mashstartups @mashable#Ketchum 
by @andradamorar — #QR codes? Think again. There’s a new kid in town. A sexier one: http://t.co/Ih4PYoY#layar#in

Thanks for reading today’s post, and as always, feel free to share the information with your network. Oh, and happy Friday!

 

 

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The 8 Best Apps and Gadgets to Kick-start Your Healthy Life

For those who don’t know me, I’m very, very obsessed with technology. I’m all about reading about and then (hopefully) owning the latest and greatest. I can usually be found carrying three devices with me when heading into the office (a gen 1 iPod Touch, his Droid, and his BlackBerry), and I can probably list about eight stereo/TV-related devices in my bedroom alone. (Yes, I AM single.)  I relish my work on technology brands here at Ketchum, but I also have interests in technology outside of the office as well — specifically, anything health-related. Over the last year, I’ve become knowledgeable and passionate about technology that enables me to lead a healthier lifestyle. With that new desire and drive, I am now blogging about that topic for DVICE, a technology blog. My first post recently went up on July 25.

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Preparing for the Plunge: Pharmaceuticals and Social Media

Preparing for the Plunge: Pharmaceuticals and Social Media

In order to learn more about how social media can be implemented in campaigns for our pharmaceutical clients, I was recently fortunate enough to attend the Healthcare & Life Sciences Social Communications Leadership Forum in San Diego, Calif. Held by PR Newswire in cooperation with the Business Development Institute, the forum comprised a group of marketing and communications professionals from a variety of medical-based companies who got together to discuss the importance of social media within the healthcare industry.

 

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A Painfully Awesome Experience

A Painfully Awesome Experience

“How could somebody describe summer camp as being scary?!”This was the question I have asked myself when I read the first e-mail that David Gallagher sent to the European participants for Camp Ketchum. The ideas I initially had about Camp, which was held in Quebec, Canada, were all about having fun: meeting new colleagues from all over the world, sharing knowledge, dancing in an aprčs-ski bar (just because it’s too hot to stay outside!), jogging with moose in the morning. Just fun, you know?Now let me tell you about how Camp Ketchum really was.

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Digital Tweets from Ketchum Peeps

Welcome to the first ever “Digital Tweets from Ketchum Peeps” (cut me some slack on the name) edition on the Ketchum Blog. This weekly feature will be published every Friday with a goal of highlighting mostly digitally related articles from around the web as tweeted by, you guessed it, Ketchum employees. The articles will cover a variety of topics and hopefully introduce you to something new each week. Now for a few tweets . . .

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Taking the Facebook-Skype Video Chat for a Spin

The video chatting competition between juggernauts is on! You have Google+’s video “hangouts” in one corner and Facebook-Skype video chat in the other corner. . .In my blog post last week (“My Meeting with Jonathan Kopp plus Google+”), I was able to record Jonathan Kopp, Global Director of our Ketchum Digital group, switch to a random Google+ video chat right in the middle of a meeting. This week, continuing with this theme, we did a Facebook-Skype video chat between Alan Danzis, VP of Social Media at our New York office, and two summer fellows at our New York office, Evann Clingan and Alexandra Rogers. We didn’t create a script, we weren’t using the highest level of technology to record (so please turn up your volume), and we didn’t have much of a plan other than simply taking the Facebook-Skype video chat tool for a spin.

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The Changing Communications World

The Changing Communications World

One of the great things about Camp Ketchum is how the teachers end up learning as much as the students.In a grand experiment, 70-plus campers were divided into teams, thrown a business challenge, and asked to present creative solutions in entirely new ways. The results, produced in less than 24 hours, were simply astonishing. Their courage, their energy and their poise rivaled that of far more experienced presenters. With 24 hours’ more time, I have no doubt that each presentation would have been competitive in the real world.It’s clear that the campers learned new techniques for selling ideas in an environment that encouraged them to stretch and flex some new muscles. 

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Camp Ketchum: Knowledge, Passion, Friendship

Camp Ketchum: Knowledge, Passion, Friendship

Camp Ketchum – Ketchum’s camp experience that took place last week and brought colleagues together from around the world to help us develop as leaders — was simply an amazing experience. The opportunity to meet and partner with so many different diverse team members from across the globe is extremely empowering. We all got a chance to see firsthand the passion and talent that runs deep at our agency.  

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Camp Ketchum: In Over Our Heads

Take 77 campers plus 22 counselors and put them up in the Canadian mountains for five days. First, have the counselors teach the campers the latest strategy and best practices for delivering best-in-class public relations expertise. Everyone stays up late and drinks a lot. Next, bring in one of your agency’s largest clients to challenge the campers with a complex high-profile global challenge with an awesome budget. Put them into seven highly diverse multicultural teams of 11 people each from mixed expertise who don’t previously know each other, and make it clear the teams are competing with each other to win the assignment. Give them only 24 hours to present to the client, Ketchum’s CEO and 20 other Ketchum senior executives.
 
Yes, it’s a crucible, and, yes, the whole group is in over their heads! The assignment is basically impossible to do. The senior executives feel a bit stressed about taking the risk of doing this in front of a major client, and the client is likely wondering what she got herself into. . . . Welcome to Camp Ketchum!

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