As an attendee and active participant in BlogHer Business and the BlogHer conferences, I can describe them in one word: power. Power as in the power of the blogger as an influencer and consumer and the power of the enthusiasm and energy that the conferences radiate.
According to BlogHer’s Social Media Matters Study 2010, which was co-sponsored by Ketchum, blogs are second only to Internet search when it comes to influencing product purchase. So, marketers need to be listening, paying attention to and leveraging the trust that bloggers engender among their followers. And, while at the BlogHer Business Conference, ROI analytics are still in great demand, companies are jumping in to social media with two feet and trying to develop analytics along the way.