Gen Z: Guardians of Their Galaxy

You’ve probably read some headlines recently like, “Move Over Millennials, Gen Z is Here” or “Gen Z May be Marketers’ New Golden Child.” So, now that this post-Millennial generation is finally capturing the attention of media and marketers, I was eager to attend and speak at the second annual “Marketing to Gen Z Conference” in New York in mid-July. I felt right at home geeking out with fellow speakers and experts who are just as fascinated about this emerging powerhouse generation as I am.

From food to fun to phones, the conference presented several targeted insights about how Gen Z is re-shaping marketing and forcing us to re-think ways to engage this elusive and savvy next-gen consumer.

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As Universities Evolve, So Must University Communications

Universities have always been a breeding ground for activism on society’s inequalities. But today, as the national opprobrium intensifies, higher education campuses are seeing this play out more intensely. As a result, university leaders and chief communicators must continually look at existing communications strategies, and how new higher education dynamics may impact those strategies for the upcoming school year and beyond.

For starters, as educational institutions, they are many things to many people – career developers, repositories of intellectual capital, research incubators, major employers, social communities, symbols of civic pride, and so much more.

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10 Insights for Public Relations from the 2017 European Communications Monitor

The European Communication Monitor (ECM) is a rare example of excellence between communication theory and practice. The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. It’s the most detailed and robust longitudinal bench-marking study available that characterizes the challenges and opportunities facing our profession.

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Prepare to Launch: Meet the Next Generation of PR Leaders

Our industry has been facing a diversity crisis. In recent years, there have been countless panel discussions, debates and articles chronicling the challenges we face in ensuring our agencies and our in-house teams are reflective of the consumers with which we are engaging. This means diversity of all types: gender, ethnicity, age, religious background, sexual orientation. Employing a diverse workforce is critically important, and I imagine these conversations will continue to dominate until our industry makes significant shifts in the right direction.

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Communications Is Vital To Health, So Let’s Align On How We Talk About It

Generations ago, knowledge about how to protect health, detect disease, slow progression, and cure anything was limited. The communications priorities were for doctors to break the bad news gently and for loved ones to be supportive. Today, with so much more that can be done at every phase, communications can provide insight, drive conversation, inspire thinking, and spark action that protects, improves and extends life.

But it’s clear we often don’t share a common understanding of what important terms mean. Long-held definitions have become obsolete, others inaccurate, and many just too narrow.

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The Mojo of Emojis

Emojis, the modern day equivalent of hieroglyphics, have permeated every corner of our world and completely transformed how we communicate. In fact, 90% of the global community is using emoji and more than six billion emoji are sent each day.1 As we celebrate World Emoji Day, here are 10 insights, tips and trends to consider as you use emojis for everything from day-to-day communications to large-scale business campaigns.

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Truth or Fiction? Surviving a Summer of Alternative Facts

Some variation of “To tell the truth, the whole truth and nothing but the truth.” has been a tenet of both theistic and democratic law since the inception of each. The repercussions of lying used to make kindergarten students tremble in their Buster Brown shoes, but lately has been open to a host of creative interpretations. Frankly, whether you’re a politician, a sports figure, a press secretary or an actor, we’re all getting a little too comfortable playing fast and loose with the facts. 

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Mitigating Proximity Bias for Flexible Working

Supporting workplace flexibility is a table stake in the modern workplace. If we in the agency world want to attract and retain the best talent, we have to create an environment where employees can navigate the many demands – both personal and professional – that come along with being connected 24/7.

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Workplace in the Workplace

I recently had the pleasure of speaking at the PRSA Communications Connect Conference in Denver, Colorado. It was an excellent conference filled with 250+ of the smartest minds in internal communication, focused on how communicators can stay current in today’s rapidly evolving technology and social media landscape.

My session was about Workplace by Facebook and how Ketchum is using the platform across our global network. My co-presenter, Anand Dass from Facebook and I spoke about trends in technology and communications, how Workplace is solving some of the challenges around connection and collaboration in modern organizations, and Ketchum’s story of how we use the platform.

Implementing an enterprise social network, such as Workplace, in your organization, can lead to benefits that include…

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Healthcare Communications & Gender Parity: Building New Roads

I recently had the privilege of joining a select group of women from around the world to celebrate a shared mission: furthering the advancement and impact of women in the business of healthcare. While the Healthcare Businesswomen’s Association (HBA) Woman of the Year event, and activities leading up to it, were charged with a palpable excitement, for me the greatest sentiment was that of connectedness. Were those celebrated as Rising Stars noticeably happy to be there and clearly grateful for a reprieve from their day-to-day in exchange for clinking champagne glasses? Absolutely. But more than this, as I made my way to meet the members of this new community, I took the opportunity to consider what role our collective work plays in the greater world.

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