A lot has been written about marketing to different audience segments, from Gen Z to millennials to 50+, making me wonder whether what we really should be talking about is how to successfully communicate across generations. Or even the value of having relationships across generations. That got me thinking about my most powerful cross-generational relationship – with my grandfather, Abe.
Despite the fifty-three-year age difference, we formed one of the deepest connections I’ve ever had in my life. We grew up in different eras with different communication norms and yet somehow none of that mattered. The power of unconditional love certainly played a part but I also believe that at the root of it all, our relationship was as strong as it was because of the worth he placed on relationships and his understanding of how we make and keep human connections.