Healthcare in 2017: Yes, your doctor will be human. No, fake news cannot be ignored.

From the annual J.P. Morgan Healthcare Conference to the World Economic Forum meeting in Davos, this month kicked off a series of environment-setting and industry-shaping conferences for the year. So like many communications professionals taking a look at the year ahead for clients and their organizations, I made my way through a volume of 2017 trends, predictions, insights and counter predictions from various experts (a good, quick read is the PwC Top Health Industry Issues of 2017: A Year of Uncertainty and Opportunity).

As one would expect, we will continue to see drug pricing scrutiny, health reform uncertainties, cross-sector collaborations, and a fervent focus on the role of artificial intelligence (AI) in medicine. We will also experience a new level of excitement around the promise of CAR T-cell therapies (FierceBiotech shares insights on upcoming milestones here) and the high expectations for CRISPR (I particularly like this VOX overview).

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WEF: The Future of Tech Looks Bright

My tablet possesses processing power equivalent to 5,000 desktop computers from 30 years ago. The average adult in the U.S. consumes more than 10 hours of digital media per day. Sensors are connecting the physical world to virtual networks. AI software is engaging us daily under the names Alexa, Siri, Cortana and Google Home. Since the World Economic Forum introduced the concept of the Fourth Industrial Revolution at Davos last year, I’ve noticed tremendous leaps in the technology that’s already a part our daily lives, and the innovations that are just around the corner.

Here are a few of the big tech trends making waves in Davos this year:

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WEF: A 100-Year Life, Well-Lived

My husband’s grandmother is nearing 102 years of age, and a colleague just celebrated her grandfather’s 100th birthday. Reaching this age used to seem like a pipe dream, but as living beyond 100 becomes more common, I’ve found myself, and my social circle, discussing what this trend will mean for us and our children. Will our quality of life improve as our longevity increases? What lifestyle changes should we be making now to improve our odds of living healthy later?

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It’s Time to Close the Gap Between What Leaders Say and What They Do

The Annual Meeting of the World Economic Forum has begun and this year there is an extraordinarily timely theme: responsive and responsible leadership.

Amid the growing discontent of the world’s citizens with corporate and government leaders, we are on the verge of a transformation with respect to who leaders are and how they lead. For leaders, there is also the question of how to be effective while ensuring they are heard.

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Was 2017 the Year That CES Stopped Selling Technology?

As the dust settles on the 50th Consumer Electronics Show in Las Vegas earlier this month, the post-show reviews and recaps have been pouring in.

Did automotive brands steal the show – again – this year? Did the CEA strategy of attracting traditionally non-technology brands to join the throng pay off in widening its appeal? Did attendees get their fill of super thin TVs, smart kitchen appliances, and the latest advances in virtual reality and drones?

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Demystifying Davos: A Purpose-Driven Mindset

This week, top global leaders from business, government and civil society are gathering in Davos, Switzerland for the World Economic Forum. Together, they will examine our world’s most pressing challenges, and chart a path forward for collective action. They will meet and debate these issues under the timely theme of Responsive and Responsible Leadership.

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What All Public Relations Professionals Can Learn From Dr. Martin Luther King Jr.

Catalyst. Advocate. Devoted. Courageous. An Inspired Leader.

These are just a few of the ways we describe Dr. Martin Luther King Jr. as we reflect on what he means to us. As young people of color in PR, we recognize that Dr. King’s work laid the foundation for us to continue shaping the future – by being purposeful in our message and empowering our professionals, clients and the larger industry to be more inclusive.

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Why WEF Matters: Four Perspectives

The kickoff to the fabled World Economic Forum Annual Meeting in Davos, Switzerland, takes place on Tuesday, and we are once again gearing up for a full week of important discussions on the biggest business, political, environmental and societal issues impacting the world today. I like to call it the “Davos marathon,” as it really is a nonstop week of inspiring conversation, interaction and education.

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Being Creative When It Counts

This is not a blog post about being creative at a moment’s notice. You won’t find tips about how to deliver the BIG idea the second you’re asked for it, or research touting the amazing effects of coloring on creativity. I won’t tell you about how I, Kelly Kenny, blast instrumental pop covers when I need to deliver kick-ass creative thinking (which totally works by the way). This is a blog post about being creative when the challenge in front of you is so incredibly personal, it feels like everything is on the line.

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Serving up Food, Visually

Smart food marketers have always known we eat with our eyes first. And nothing sabotages food marketing more than bad photography or low-quality video. Food shot poorly can flat-out ruin your appetite.

I’ve always been particularly proud of the visual work Ketchum does in food. The food we have photographed and filmed in our Food Studio in San Francisco is pure art. With only the sense of sight triggered, this work makes your mouth water and your stomach rumble. The power of suggestion is set. Maybe I should order that Flat Iron. Maybe I should try that recipe.

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