Twitter’s Two-Step Authentication Raises Governance Issues for Agencies

By Alastair Sibley on May 1, 2013

In the light of several recent high-profile twitter account hacks such as The Associated Press, The Guardian and NPR, the news that twitter is trialing two-step authentication is welcome.

However this change, when implemented, may catch unprepared agency and corporate tweeters on the back foot and unable to post from accounts.

The issue stems from Twitter’s choice of security solution – mobile confirmation. When the new system is in place, logging in from a new location will require users to enter a password and a randomly generated code sent to their mobile device.

Fashion, Creativity And The Hollywood Influence

By Gustavo Averbuj on April 29, 2013

A notion is a piece of information stored away in your brain’s memory. It could be a bit of information you learned at school, an idea you read in a book or your reaction to something you have seen, smelled or tasted. Notions need not be factual or even true. If you believe in Santa Claus, then this is a valid notion as far as you are concerned.

Notions come from all over the place. Here is an example: Ralph Lauren recently launched its latest collection, called “Argentina.” Being an Argentinian, I was puzzled about the look, as it had nothing to do with my country and the way we dress, in the past or in the present. This confusion is compounded when tourists come to Buenos Aires looking for the kind of clothing dear Ralph was designing. Top boleros, torero hats, etc. Here is an image from Lauren’s collection:

Man lives in IKEA

By allowing a comedian full access to everything inside an IKEA store to film a series of videos, Ketchum helped engage millions of consumers on the IKEA website, and ultimately drove store sales.

Break Through Buzz: The Zoo Story

By Charlotte Haigh on April 26, 2013

Break Through Buzz is the creative stuff that impressed Ketchum’s creative community this week. Check out what captured our imaginations and inspires us to keep pushing the boundaries of possibility.

The Future of Influence: Reframing Marketing and PR

By Sarah Nadif on April 25, 2013

In London last week, Ketchum brought together an energetic panel of digital experts to discuss the future of influence with Ketchum’s Stephen Waddington, Euler’s Phillip Sheldrake (@sheldrake), and Traackr’s Pierre-Loic Assayag (@pierreloic).

Stephen spoke about the influence of a very special individual, ten-year old Martha Payne from Argyll in Scotland, and the effect her blog, ‘Never Seconds’ featuring her daily school dinners, had on the world.

Supporters include Jamie Oliver, Scottish celebrity chef, Nick Nairn, and president of Malawi, Dr Joyce Bana. To date, she’s raised more than £130,000 for Mary’s Meals for schoolchildren in Malawi.

Introducing: The Ketchum Digital Voice Machine

By Joe Becker Gur Tsabar on April 24, 2013

What do you think about when someone says Red Bull? … Extreme? High-Energy? A crazy person jumping to earth from beyond the stratosphere! Perhaps all of those things…

So what’s really happening here? The answer: a clear brand voice, one that is well defined and easy to connect with.

Simple enough?

Think about your favorite brand or client: what’s their voice. Could you actually define it?

Tips from David Sedaris on How to Improve Your Writing

By Elena Weinstein on April 22, 2013

In a Fast Company article from last week, best-selling author and award-winning humorist, David Sedaris, shared takeaways on the benefits of testing out your prose by reading them aloud. In fact, Sedaris swears by performing his work in front of a live audience before he even shares the written version with his editors.

Below are some of the top reasons Sedaris believes in the merits of performing your writing before publishing it to achieve the best results:

Break Through Buzz: Don’t Take “No” For An Answer

By Charlotte Haigh on April 19, 2013

Building an Effective Property Campaign

By Kitty Parkes on April 18, 2013

There was on average one property exhibition a week in Hong Kong during Q4 2012. These roadshows are selling their high-end, luxury developments off-plan to Chinese buyers, attempting to satiate Hong Kong and mainland China’s growing appetite for overseas real estate. According to Jones Lang LaSalle, South East Asian buyers account for more than half of the sales of new London properties off-plan, with Hong Kongers making up 24%, Singaporeans 12% and mainland Chinese 10% from November 2010 to April 2011.

With a “sales pitch” a week taking place in Hong Kong’s five star hotels, supported by impressive models, property agents and similar claims of high yields, investors and the media are fatigued. So, how can a company or property set themselves apart?

60 Seconds with Ketchum: Goal Setting and Effective Communication

By Ben Levine on April 16, 2013

When is the right time to think about measurement? Ketchum’s Research Director, Ben Levine, shares his insights into making measurement and goal setting an integral part of a campaign.

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