Going Big for the Gold: A View from Inside PyeongChang

Every two or so years, members of the Ketchum Sports & Entertainment team enter the “Olympic bubble” where we live, eat, breath, and sleep the Olympic Games – arriving well ahead of the Olympic flame that lights the cauldron and staying until it is extinguished. Hardly noticing that there is a world outside of the Olympic Games, we experience the sensory overload of crowds, lines, sports, media, athletes, music, food, culture, and new customs. Here’s a glimpse of what we are seeing from the inside at the Olympic Winter Games PyeongChang 2018…

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Listen up to be a great leader.

Want to become a better leader? Stop talking and start listening.

I’ll be honest from the get-go. Listening is not my preferred option, I prefer talking. I am a person who likes to speak up, have my say, come up with solutions. Those who know me know I am a strong personality who is confident to weigh in on an idea and that I am not shy in being vocal about what I believe in.

And that’s not a bad thing.

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Black History Month: The Legacy of Maggie Walker

Richmond, Virginia, my hometown, has a complicated history. As a Richmond resident, or if you’ve turned on the news within the last five years, you’d know it’s home to a few grandiose reminders of our continued struggle with racial equality. And while these unpleasant reminders may fade into the monotony of our day-to-day lives, their presence still lingers in the back of our minds. However, Richmond’s newest statue is of a black woman whose expert public relations skills gave rise to the oldest black owned bank in Richmond. Her influence and ideals are still a guiding light in the community today.

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Live from PyeongChang: It’s the 2018 Olympic Winter Games!

With the cauldron lit to officially open the XXIII Winter Olympics in PyeongChang, South Korea, the three-Games long “Asian swing” of the Olympic Movement, with the 2020 Olympic Summer Games in Tokyo and 2022 Olympic Winter Games in Beijing, also commenced.

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Fostering Community Through the Arts

Our Healthcare team in New York recently took a trip around the corner to the Museum of Modern Art—colloquially referred to as the infamous MoMA.

For us, the outing was initially an idea for some casual cultural immersion and a chance to reconnect as colleagues. We were excited to dive into a world largely unfamiliar to us, and to take some time in the Mecca of out-of-the-box thinking to sharpen our creative tool-set.

However, as is often the case when spending an afternoon in a world-class museum, the whole team and I returned to our daily lives feeling much more than a break from the office.

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Black History Month: Zora Neale Hurston & the Harlem Renaissance

When I was a little girl learning about the Black excellence of our past, I was amazed by their talent, intellect and resilience. Many were trailblazers with no footsteps to guide them – they created the paths that we walk today. With that in mind, I’m humbled to share my thoughts on a prominent African American leader who inspires me.

Meet Zora Neale Hurston: A name you don’t always hear when you talk about legendary authors from the early 20th century. She was a novelist, an anthropologist, a folklorist, and a leader among the Harlem Renaissance—a cultural, social and artistic migration in the 1920s and 1930s to Harlem, New York; it’s also known as the “rebirth of African American arts.” Zora was known for being humorous, having an infectious personality and being extremely intelligent.

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Your New Year’s Resolution May Already Be History. And That’s OK.

It’s February 1. If you’re like 80 percent of the population, any New Year’s resolution you made is probably buried at the back of the closet – along with your workout gear. Or if you’re like the 100-plus colleagues I recently polled, more than half of you didn’t even make a New Year’s resolution.

That’s ok, though. While intentionally taking steps to improve your life is always going to be a good thing, it’s no longer about the quick fix. One-and-done resolutions are so… last month. Today, there is a movement rapidly gaining ground worldwide that is all about being in it for the long haul. It’s about being healthy in body and mind. Instead of a New Year’s resolution, think “all-year resolution.”

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What Communicators Can Learn from President Trump’s State of the Union

The State of the Union is more than just a speech. It is a chance for the President to rally his Congressional supporters and the American people behind the policy goals he has set for the coming year. Transforming a speech into action is difficult for every President, and this year’s State of the Union is no different.

There are a few key learnings we can keep in mind, especially for communicators, as the President’s speech will be dissected and reviewed over the coming days:

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2018 Super Bowl Marketing in Two Words: Dilly Dilly!

In what may be an early leader for understatement of the year, the Super Bowl is big business, and in 2018 business if booming! To which I say “Dilly, Dilly!” (but more on that later).

That’s right, despite all the controversy and drama swirling around the NFL, the Super Bowl, a gridiron championship game that has grown into both an annual cultural and social phenomenon, as well as an advertising showcase, has remained impervious to the factors that have tarnished the league’s symbolic shield. As brands line up to spend more than $5 million for a 30 second ad, NBC expects to generate $500 million+ in sales for a broadcast property where viewers look forward to the commercials almost as much – if not more in some cases – than the game itself.

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The Year of Purpose: Stepping Up and Out


In December 2016 I wrote an opinion piece called “Will the Private Sector Pass the Test?” which hypothesized that despite – or perhaps due to – the fact that the newly elected U.S. leadership planned to reduce regulation and deprioritize its responsibility to the environment and society, the private sector would increase their advocacy and investment in Purpose (CSR, social and environmental issues). 

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