Are You Game: An Esports Activate Conference Recap

Last week I had the opportunity to speak on the Women in Esports panel at the Esports Activate Conference. This conference allows esports brands, and video game organizations, companies and executives, to showcase and preview their digital, experiential, media, content, and sponsorships opportunities. The day-long event featured speakers and panelists from media companies like Vice to esports companies such as ESL (formerly known as the Electronic Sports League), a major esports broadcaster on Twitch.

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Harnessing the Power of “I”

Stories by first-person narrators always grabbed me. The audacious Huckleberry Finn. World-weary Ishmael of Moby Dick. Ambitious Pip in Great Expectations. Bookish Scout Finch in To Kill a Mockingbird. Sherlock Holmes’s meticulous biographer, Dr. Watson. The resolute Jane Eyre.

A first-person narrator creates a sense of intimacy. We identify with the narrator and imagine ourselves in the story. You feel as if you are there, walking with the narrator. You see the world through their eyes. Thoughts, fears, opinions, and biases are palpable. Their perspective sticks with you. A first-person narrator sheds all anonymity and fully owns the story. 

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International Women’s Day, Every Day of the Year

International Women’s Day (IWD) is observed annually on March 8 to celebrate the social, economic, cultural, and political achievements of women. This year, there were countless events held around the globe hosted by corporations, brands and community organizations. For IWD, I was fortunate to attend the Omniwomen New York chapter launch, which is a group organized by our parent company, Omnicom, with the purpose of increasing the influence and number of women leaders throughout the network. Needless to say, it was an incredibly inspirational evening.

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How Sports Teams Can Better Engage the Next Generation of Fans

Early last month I watched the Super Bowl the old-fashioned way: on a television screen in my living room. However, that wasn’t the case for all viewers. In fact, TV viewership dipped to a seven-year low as more and more fans chose one of many live streaming options to consume the biggest football game of the year. The same trend continued with the 2018 Winter Olympics, which saw TV ratings slip by seven percent while streaming time tripled. And now, it’s almost baseball season again and it’s a safe bet that Major League Baseball will tinker with its formula for content delivery, too.

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A Remarkable Partnership Comes to an End

A relationship is a collection of many one-of-a-kind moments. And we are grateful to IBM for so many of those.

Seventeen years ago, we began a journey as “One Blue,” the name given to our Ketchum-led, multi-agency solution – one that would lead to many lifelong industry friendships, a high volume of award-winning work, and the continued evolution of technology and corporate reputation expertise across more than 20 countries.

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Talking Tech and Transparency in the Food Industry: The Never-Ending Journey Forward

The road to transparency in the food industry is not a destination; it’s a never-ending journey for companies and consumers.

As I get ready to take part in a panel on supply chain transparency at Future Food-Tech in San Francisco later this week, I’ve been thinking a lot about what our clients, and the food industry in general, are talking about: how to effectively communicate with consumers in this era of food technology innovation. We recently penned a white paper that digs into the topic, and I’ll be sharing more about this delicate communication balance at the conference.

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Ready for Your Brand’s “One Shining Moment?”

University of Maryland Baltimore County proved the best brands are ready to pounce when opportunity knocks.

If you have ever watched CBS’s coverage of the NCAA tournament, you know the theme song for the road to the Championship is “One Shining Moment,” a chance for any of the 64 teams to have that special moment in the spotlight. On Friday, that moment came true not only for the University of Maryland Baltimore County (UMBC), but for its Twitter handle. While the school became the first men’s 16 seed to take down a top-rated team, the school’s athletic department Twitter page got its one shining moment.

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What Was Trending in FMCG at Natural Products Expo West 2018

Our feet are screaming after covering more than one million square feet and 3,500+ exhibitors of natural food and lifestyle products at the Natural Products Expo West in Anaheim, Calif., March 7 – 11.

But we lived to tell a few stories. Here’s what our Wellness and Cultivate teams collected along the way.

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Considering Values-based Marketing Programs? Make Sure your Brand has “Permission”

When you run an ad campaign that costs $5 million dollars, you’re looking for a big return on your investment, right?

Unfortunately, as brands look to increase their impact by touching on culturally relevant, and highly sensitive, topics, we are seeing both advertising and marketing campaigns miss the mark. When this happens, they are often described as “tone deaf” and brands are left to ponder how their best intentions created a PR catastrophe.

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Seven Trends From SXSW: A Future in Flux

Social responsibility has moved from the edge of a brand’s identity to the center.
And with that shift, the role of CMOs has evolved to also include advocacy. A lot of companies are playing catch-up in a culture where they can’t afford to NOT have a point of view.

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