Tag Archives | automotive technology

Quantum Computing, Flying Cars and Fake News: What Was Trending at This Year’s Web Summit?

Known as the “largest tech conference in the world” (or “Davos for geeks”), this year’s Web Summit in Lisbon hosted over 60,000 attendees, more than 1,200 of which were speakers, and a dizzying array of tech. Featuring hundreds of startups, investors and top tech CEOs, the event really has its finger on the pulse when it comes to the biggest and most impactful technology trends today. So, as a member of Ketchum’s technology practice and Web Summit attendee, I was more than curious about what the hottest trends were going to be this year…

Continue Reading

Time to Shift Gears on the Driverless Car?

As communicators, our job is to understand where our audience is starting its journey. Our communications plan acts as a strategic roadmap, clearly lighting the path from point A to point B.

That was the genesis of Ketchum’s Next-Gen Guide to the Connected Ride, a study of close to 1,000 16- to 24-year olds’ views on the future of transportation.

Continue Reading

Convergence: Automotive and Tech Are Now Inseparable

We’ve come to a place where your most treasured possession may not sit in the garage, but might park in your pocket. It’s no longer a matter of horsepower, fuel efficiency and number of cup holders, but rather how well your car can connect to your phone, sync up with your home monitoring system and keep you connected (click to tweet).

Continue Reading