Tag Archives | automotive technology

Time to Shift Gears on the Driverless Car?

As communicators, our job is to understand where our audience is starting its journey. Our communications plan acts as a strategic roadmap, clearly lighting the path from point A to point B.

That was the genesis of Ketchum’s Next-Gen Guide to the Connected Ride, a study of close to 1,000 16- to 24-year olds’ views on the future of transportation.

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Convergence: Automotive and Tech Are Now Inseparable

We’ve come to a place where your most treasured possession may not sit in the garage, but might park in your pocket. It’s no longer a matter of horsepower, fuel efficiency and number of cup holders, but rather how well your car can connect to your phone, sync up with your home monitoring system and keep you connected (click to tweet).

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