Tag Archives | Cannes Lions International Festival of Creativity

From Opening Your Eyes to Finding Your Voice, You Can Find It All at Cannes

The reasons why people go to the Cannes Creativity Festival span from winning awards to making deals, to networking with clients to gaining inspiration. And sure, there are some, maybe more than some, who would say that everyone comes to Cannes for the parties and the yachts. But to me, a self-professed Cannes nerd, it’s the serendipitous moments – the ones that broaden our thinking, the ones that open our eyes to a new way of seeing and the ones that give us a new voice – that provide the greatest richness at Cannes.

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When the Stars Align: Celebrity, Brands & Content That Connects

At Cannes Lions on Sunday, I had the amazing opportunity to moderate, “Classic Hollywood Meets the YouTube Generation: Who Are Fans Following?” A discussion between two stars at the peak of their respective fields: Hollywood actress Laura Dern and YouTube sensation Grace Helbig. It was Ketchum’s first appearance in the Festival’s 2,200-seat Lumiere Theatre, and we used the opportunity to get them talking about the different ways they approach their careers and their work with brands. It turns out that are more similarities than differences.

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Three Creative Directors Walk Into the Gutter Bar… Where’s the Comic Relief?

A creative director for an ad agency, a PR firm and a digital shop all walk into the Gutter Bar in Cannes. Over cocktails, together, they mastermind a campaign of such noble purpose and seriousness, it’s a lock to win a Cannes Lion award in 2018.

And you were hoping for a humorous punchline?

Actually, these days we’re all looking for some comic relief, so how come most of the marketing campaigns predicted to win Cannes Lions next week are SO NOT amusing?

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#FOMO No More: 6 Things I Learned While (Not Actually Being) At Cannes

In another life, I’d be writing this fresh off a flight from the beaches of the French Riviera. It’s those same beaches I have yet to plant my feet on that serve as the backdrop of the annual nexus of communicators and innovation known as the Cannes Lions International Festival of Creativity. Although Cannes has alluded me this year, the fantastic insights that make all of us better professionals did not. Here are some basic, and more peripheral, Cannes learnings that resonated with me as a young PR professional…

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The Young Marketers Competition

Marketing

The Young Marketers Competition is one of my favorite parts of the Cannes Lions International Festival of Creativity. It invites teams of marketers under the age of 30 to develop a 360-degree marketing brief, one very similar to what they might give to their agency one day.

So, why does Ketchum sponsor it? Well, we think we have an obligation to help educate and inspire young marketers around the world. We want to challenge them to see how an integrated marketing mix is essential for successful campaigns. The Young Marketers Competition is an intensive learning experience for participants and has the added benefit of supporting a deserving non-profit, which this year was the World Food Programme (WFP).

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The Cannes Effect

This summer, I’m serving as a guest commentator for the Holmes Report’s Think Tank blog and sharing my thoughts on a number of timely news issues. In my latest post, I offer some thoughts on how criticism of PR agencies’ showing at the recent Cannes Lions International Festival of Creativity is a big fuss about nothing. I invite you to check out the full post here and let me know what you think.

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Cannes Communiqué: And the Winner Is . . .

Cannes Communiqué: And the Winner Is . . .

Turnabout is fair play, they say, and I have to admit it was more than a little satisfying to be on the other side of client presentations for a change. As written earlier, Ketchum served as global sponsor for the Cannes Lions Young Marketers Competition, which saw two-person teams from client organizations from 17 countries competing to produce the perfect brief. Each team qualified by winning its national competitions, making Cannes something like the Olympics of marketing communications.The assignment was no walk on the beach. Each team was given two days to develop a concept for a new product or service its company could launch locally or internationally, with the profits to go to a fitting charitable cause. Then they had to write a two-page brief for a marketing communications agency, supplemented by a presentation not to exceed eight slides.

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Cannes Communiqué: Technology Is the New Creativity

Cannes Communiqué: Technology Is the New Creativity

This week, a Ketchum contingent is in attendance at the Cannes Lions Festival of Creativity in southern France, where the global marketing industry has gathered to celebrate what’s working, what’s coming and what’s hot in marketing communications. Here are some on-the-scene reports.While some may think that technology is transforming creativity, the panelists for today’s session on the subject argued that technology IS the new creativity. The premise will be truly realized by today’s youth, because kids grow up now surrounded completely by technology in almost every dimension of their lives.

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Cannes Communiqué: Humankind Brands

This week, a Ketchum contingent is in attendance at the Cannes Lions Festival of Creativity in southern France, where the global marketing industry has gathered to celebrate what’s working, what’s coming and what’s hot in marketing communications. Here are some on-the-scene reports.

Quite a number of recent major marketing and advertising conferences have focused on the latest evolution of CSR and cause marketing — purpose-driven marketing. Leo Burnett pushed that envelope even further with the concept of humankind brands.

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Cannes Communiqué: Consumer Love

Cannes Communiqué: Consumer Love

This week, a Ketchum contingent is in attendance at the Cannes Lions Festival of Creativity in southern France, where the global marketing industry has gathered to celebrate what’s working, what’s coming and what’s hot in marketing communications. Here are some on-the-scene reports.As quickly and dramatically as the world is the world is changing, the fundamentals for brands dependent on “consumer love” remain immutable, according to drinks giant Diageo’s head of marketing, Andy Fennell. And he should know. Diageo’s brands — José Cuervo, Guinness and Johnny Walker, among them — span some 250 years of history, enduring wars, depressions, booms and busts.

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