Tag Archives | healthcare

A Healthy Dose of Deregulation? What Trump’s Address Means for Healthcare Communicators

On February 28, President Trump delivered his first address to a joint session of Congress in Washington, the largest and most significant speech since his inaugural address on January 20.

While the specifics of his policies are not yet known, his address established the framework for what communications professionals can expect the potential business impacts and resulting communications strategies to be as we continue through the first 100 days of President Trump’s Administration.

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My New Healthcare Journey Begins in a Familiar Place

In the lobby of our New York office, the wall is painted with large green letters that read, “We Are Ketchum.” When I worked here more than 14 years ago, it was our rallying call. Returning as a boomerang, it was instantly clear that aside from those words, our logo and a few familiar faces – a lot has changed since I left.

For healthcare, an industry where I’ve now worked for more than twenty years, Ketchum also has evolved and is redefining creative boundaries to help clients break through in exciting and relevant ways.

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Tech + Healthcare: If You Build It, Cyber Threats Will Come

health + tech

Picture this: Your medical record and financial information was stolen at your local hospital following a simple procedure. Now you’re unexpectedly receiving bills for prescriptions you were never prescribed and procedures you never had. While network hijacks, hacks and data breaches have been the norm for retail and financial institutions, medical records are becoming an even more lucrative target for cyber-criminals than your credit card or social security numbers.

Recent cyber attacks are making headlines and damaging reputations, particularly within the healthcare space. For example, earlier this year a Los Angeles medical center had to pay $17,000 to recover its computer network, which was held for ransom by hackers. Media coverage was hard to shake, and rebuilding trust within the community will take considerable time.

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Reputation by Permission | HealthCare: Earning Permission to Operate

Two of the largest healthcare trade associations in the United States recently launched advertising campaigns in an attempt to improve the industry’s reputation.

Popular opinion seems to hold that healthcare’s reputation is a bit tarnished. And yet this is happening at a time when the industry (the Pharma sector in particular) is delivering truly impressive new medicines that address some of the most serious illnesses of our time.

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New Healthcare Communication Book Helps Fill Gap Between Industry and Communication Issues

In the last decade, the world of healthcare has been rocked by not only industry changes, such as governments’ evolving role in providing healthcare as well as revolutionary advances in pharmaceuticals and medical technologies, but also by communication changes, including the advent of direct-to-consumer marketing along with the rise of social media.

To tie together these two sets of changes and attempt to fill a critical gap in the literature for communications students as well as students of health administration and public health, Ketchum’s Nancy Hicks, SVP and associate director, North America Healthcare Practice, and Christina Nicols, VP and director of Research, Ketchum Washington, have co-written and co-edited a new book titled Health Industry Communications: New Media, New Methods, New Message.

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