Tag Archives | healthcare

“What’s your favorite pharmaceutical company on Snapchat?” said no one ever.

It’s only a matter of time before a pharmaceutical company breaks through with audiences through an award-winning Instagram story or an ephemeral Snap.

Despite being makers, innovators and even at times magicians (e.g. enabling patients to use the immune system – the “Force” within – in order to conquer an ailment or illness), beyond a few exceptions, pharmaceutical companies have largely been laggards when it comes to adopting social and digital communications. Certainly, there’s a robust pipeline of reasons for why pharmaceutical companies have been slow to evolve: from hurdles in digital transformation (e.g. cultural issues, archaic IT systems, limited digital skills, or a lack of clear leadership vision) to the perceived risks associated with breaking from traditional tactics in favor of digital-first approaches. That said, a survey from earlier this year found that 18 percent of healthcare companies planned on increasing their traditional consumer advertising spend, whereas 50% reported planning to increase their digital spend.

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Healthcare Communications & Gender Parity: Building New Roads

I recently had the privilege of joining a select group of women from around the world to celebrate a shared mission: furthering the advancement and impact of women in the business of healthcare. While the Healthcare Businesswomen’s Association (HBA) Woman of the Year event, and activities leading up to it, were charged with a palpable excitement, for me the greatest sentiment was that of connectedness. Were those celebrated as Rising Stars noticeably happy to be there and clearly grateful for a reprieve from their day-to-day in exchange for clinking champagne glasses? Absolutely. But more than this, as I made my way to meet the members of this new community, I took the opportunity to consider what role our collective work plays in the greater world.

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The Unseen Innovators: Why ASCO is More Relevant Than Ever

The American Society of Clinical Oncology (ASCO) annual meeting occurs every June and brings together the world’s best minds and latest breakthrough research in cancer. For the past couple of meetings, immunotherapies, drugs that help the immune system combat cancer, have stolen the show. First available to patients in 2011, they began to draw a larger swath of attention in 2014 with two additional market entrants that Forbes called the most important new drugs of that year. While they have and will continue to garner much attention this year, emerging types will steal the headlines, such as chimeric antigen receptor-T (CAR-T) therapies, in which cancer cells are removed from the patient, re-engineered and then re-implanted to attack other cancer cells. Some CAR-Ts are showing almost unbelievable results and changing the future of treatment for some cancers.

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A Healthy Dose of Deregulation? What Trump’s Address Means for Healthcare Communicators

On February 28, President Trump delivered his first address to a joint session of Congress in Washington, the largest and most significant speech since his inaugural address on January 20.

While the specifics of his policies are not yet known, his address established the framework for what communications professionals can expect the potential business impacts and resulting communications strategies to be as we continue through the first 100 days of President Trump’s Administration.

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My New Healthcare Journey Begins in a Familiar Place

In the lobby of our New York office, the wall is painted with large green letters that read, “We Are Ketchum.” When I worked here more than 14 years ago, it was our rallying call. Returning as a boomerang, it was instantly clear that aside from those words, our logo and a few familiar faces – a lot has changed since I left.

For healthcare, an industry where I’ve now worked for more than twenty years, Ketchum also has evolved and is redefining creative boundaries to help clients break through in exciting and relevant ways.

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Tech + Healthcare: If You Build It, Cyber Threats Will Come

health + tech

Picture this: Your medical record and financial information was stolen at your local hospital following a simple procedure. Now you’re unexpectedly receiving bills for prescriptions you were never prescribed and procedures you never had. While network hijacks, hacks and data breaches have been the norm for retail and financial institutions, medical records are becoming an even more lucrative target for cyber-criminals than your credit card or social security numbers.

Recent cyber attacks are making headlines and damaging reputations, particularly within the healthcare space. For example, earlier this year a Los Angeles medical center had to pay $17,000 to recover its computer network, which was held for ransom by hackers. Media coverage was hard to shake, and rebuilding trust within the community will take considerable time.

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Reputation by Permission | HealthCare: Earning Permission to Operate

Two of the largest healthcare trade associations in the United States recently launched advertising campaigns in an attempt to improve the industry’s reputation.

Popular opinion seems to hold that healthcare’s reputation is a bit tarnished. And yet this is happening at a time when the industry (the Pharma sector in particular) is delivering truly impressive new medicines that address some of the most serious illnesses of our time.

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New Healthcare Communication Book Helps Fill Gap Between Industry and Communication Issues

In the last decade, the world of healthcare has been rocked by not only industry changes, such as governments’ evolving role in providing healthcare as well as revolutionary advances in pharmaceuticals and medical technologies, but also by communication changes, including the advent of direct-to-consumer marketing along with the rise of social media.

To tie together these two sets of changes and attempt to fill a critical gap in the literature for communications students as well as students of health administration and public health, Ketchum’s Nancy Hicks, SVP and associate director, North America Healthcare Practice, and Christina Nicols, VP and director of Research, Ketchum Washington, have co-written and co-edited a new book titled Health Industry Communications: New Media, New Methods, New Message.

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