Tag Archives | influencer pr

Flexing Your Earned Influencer Muscle

Influencer. Has any word caused more excitement, agency land grabs or demand from CMOs in recent memory?

Influencer marketing – currently understood as engaging online personalities on behalf of products and brands to create content that can be shared, explored and consumed – is all the rage.  It seems like every advertising, digital, public relations and creative agency on the planet is packaging and selling it. And it has an important place in the rapidly shifting media landscape to reach key consumer audiences.

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I’ve Got a Micro-Influencer Program… Now What?

A few weeks ago, I wrote a post about the importance of properly defining micro-influencers. tl;dr – you need to think of them as regular consumers, rather than what we traditionally consider influencers. Their content mix, engagement dynamic and audience relationships are fundamentally different than that of bloggers, YouTube stars and social media superstars. Because of this fact, getting the most out of them requires an entirely different approach than what you’re probably used to when partnering with influencers. So, let’s get to it!

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Why Musical.ly is the Next Big Hit for Influencer Relations

Just when you think the world is thoroughly saturated with a social network catering to every conceivable group, along comes Musical.ly roaring onto the scene with a simple format that appeals uniquely to Genzennials.

Think the hottest hits in music coupled with a simple method of delivering selfie lip-syncing videos that you can comment on to your community. That’s about it! It’s described as, “the world’s largest creative platform.”

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Ketchum Influencer: A more evolved global approach to influencer relations

As companies everywhere embrace influencer relations, many face the same question – how do you combine the art of co-creating brand storytelling with the science of delivering hard data to select influencers and measure real business results?

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