Tag Archives | kgra

Reporting 2.0: A Recalibration of Digital Measurement

Social and digital media is revelatory, giving us a platform to change the world and engage audiences across the globe. We can inspire, educate and entertain, while also having the unprecedented ability to measure, track, report, slice, dice, pivot and visualize all of the data in real-time.

With this wealth of information at our fingertips, we often get ahead of ourselves and report on everything from followers and bounce rate, to impressions and click through rate.

Continue Reading