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Short-Form Video: The Next Crop of Storytellers Are Homegrown

It’s no secret that today’s younger consumer is cut from a different cloth. They don’t want as much TV as their elders – they are focused on Snapchat, Instagram and YouTube. The evolution of media has helped mold a new generation that demands a constant flow of smart, snappy content, and frowns upon advertising and naturally blocked online ads. This shift in behavior is, in large part, why brands are focusing more and more attention on short-form digital content.

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