Tag Archives | social purpose

The Year of Purpose: Stepping Up and Out

WITH THE NEW TAX PLAN IN FULL FORCE, WILL THE PRIVATE SECTOR CONTINUE TO PASS THE TEST?

In December 2016 I wrote an opinion piece called “Will the Private Sector Pass the Test?” which hypothesized that despite – or perhaps due to – the fact that the newly elected U.S. leadership planned to reduce regulation and deprioritize its responsibility to the environment and society, the private sector would increase their advocacy and investment in Purpose (CSR, social and environmental issues). 

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Video: Purpose as the New Bottom Line

“Allow your passion to become your purpose, and it will one day become your profession.” – Gabriel Bernstein

Communicators are being asked to play an even more pivotal role in shaping the way organizations operate, and are collectively presented with the unique opportunity to encourage organizations to question long-standing beliefs, and embolden them to make a difference by focusing on purpose as well as profit.

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Reflect on Your True Social Purpose

I believe 2016 will be the year in which many businesses have to pause and reflect on their true social purpose (click to tweet).

My starting point is that several of the macro PR trends we’ve seen over the last few years will continue to build strongly over the next 12 months:

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