
A biochemist, cosplay Sailor Moon and Malcolm Gladwell walk into a bar …
That would be the opening to a pretty hilarious joke if it wasn’t bound to be realized at #SXSW2015. This year’s conference promises to be the biggest and most diverse yet and, luckily for me, I’ll have a front row seat (or slab of carpeted wall to lean on) for the festivities.
As a SXSW first-timer (thank you for sending me Ketchum), the inevitable ensued once word spread that I’d be headed to Austin. Colleagues from New York to Seoul began to stop by or call with advice and words of wisdom from past excursions. Needless to say, I took both mental and written notes. This post is the byproduct of their collective SXSW wisdom, along with a few predictive insights that I managed to come up with all on my own.
I’ve compiled the insights below in what I hope will be my first of many SXSW Survival Guides (click to tweet).