Introducing VOICE IT, Ketchum’s Voice Marketing Solution
Most people remember both the hype and excitement when they got their first smartphone around ten years ago. The advent of this new device brought about a brand-new tech revolution that excited marketers and consumers alike: mobile applications.
Mobile apps made it possible for marketers to bring a brand’s experience directly into consumers’ hands. Want to order lunch? Need a new mantra during your meditation? Looking to balance your finances? There’s an app for that… simply reach into your pocket or bag, enter your passcode, swipe to the app and open.
Voice marketing now makes it possible to have similar (we would argue, better!) experiences as mobile apps, but with way more ease and positive, everyday use.