Absolut Stoop Life Movement

Break Through Buzz is the creative stuff that impressed Ketchum’s creative community this week. Check out what captured our imaginations and inspires us to keep pushing the boundaries of possibility. This Is One Way to Keep Magazines Alive… Selected by Brian Keenan Microsoft put free T-Mobile wi-fi hotspots in subscriber issues of Forbes magazine. Once [...]

The London office of Ketchum was treated to a visit by Erin Ganju, CEO of Room to Read, an impressive non profit organization dedicated to children, literacy and girls’ education. Erin’s inspiring talk, which included a story about a child Suma who was saved from slavery in Nepal, reminded me of a conversation with a [...]

In London last week, Ketchum brought together an energetic panel of digital experts to discuss the future of influence with Ketchum’s Stephen Waddington, Euler’s Phillip Sheldrake (@sheldrake), and Traackr’s Pierre-Loic Assayag (@pierreloic). Stephen spoke about the influence of a very special individual, ten-year old Martha Payne from Argyll in Scotland, and the effect her blog, [...]

Break Through Buzz is the creative stuff that impressed Ketchum’s creative community this week. Check out what captured our imaginations and inspires us to keep pushing the boundaries of possibility. Bad Taste Is in the Mouth of the Beholder Selected by Jessica Frost The slow-motion photography and music really help set the tone for this [...]

What do Bill Gates and communications measurement have in common? As the co-founder of Microsoft, Bill Gates helped create an entire industry that has transformed how we do our jobs and how we live every day. Now, through the Bill and Melinda Gates Foundation, he has also made huge strides in solving some of the [...]

Corporations have spotted a gaping hole in the market left by traditional media and are attempting to fill it with their own forms of corporate media. But according to former-Financial Times journalist turned media entrepreneur Tom Foremski, corporates are failing to connect with their audiences and there are very few successful examples of the genre. [...]