Absolut Stoop Life Movement

The London office of Ketchum was treated to a visit by Erin Ganju, CEO of Room to Read, an impressive non profit organization dedicated to children, literacy and girls’ education. Erin’s inspiring talk, which included a story about a child Suma who was saved from slavery in Nepal, reminded me of a conversation with a [...]

Break Through Buzz is the creative stuff that impressed Ketchum’s creative community this week. Check out what captured our imaginations and inspires us to keep pushing the boundaries of possibility. This Is One Way to Keep Magazines Alive… Selected by Brian Keenan Microsoft put free T-Mobile wi-fi hotspots in subscriber issues of Forbes magazine. Once [...]

In London last week, Ketchum brought together an energetic panel of digital experts to discuss the future of influence with Ketchum’s Stephen Waddington, Euler’s Phillip Sheldrake (@sheldrake), and Traackr’s Pierre-Loic Assayag (@pierreloic). Stephen spoke about the influence of a very special individual, ten-year old Martha Payne from Argyll in Scotland, and the effect her blog, [...]

Ninety percent of our focus is on the future as we celebrate the 90th anniversary of the founding of Ketchum. That’s fitting because if there was ever an industry focused almost entirely on the future, on what’s next, it’s the public relations business. We’re keeping our focus on the future in the best ways possible: [...]

Google announced a slew of developments to Google+ at Google I/O last week. Google+ combined with Google search, is an influencer management system that enables Google to build a social graph of each user and a semantic history of their web usage. We’ve spent the last few days reviewing the new additions to Google+ and [...]

Break Through Buzz is the creative stuff that impressed Ketchum’s creative community this week. Check out what captured our imaginations and inspires us to keep pushing the boundaries of possibility. Bad Taste Is in the Mouth of the Beholder Selected by Jessica Frost The slow-motion photography and music really help set the tone for this [...]